The Value of the Right Packaging: A Guide
Why Packaging Matters
While the true test of any product is the value that it brings to a customer, it is important to un-derstand that said quality remains unproven until the customer actually buys and tries the product. In a marketplace filled with so many options, company owners look for ways to distin-guish their offerings from the competition. The packaging is one of the important aspects of standing out in the crowd.
The right packaging must provide multiple benefits. A primary element is providing adequate protection for the product found in the container. This practical aspect helps during the ship-ping process in terms of increasing the odds that the product will arrive at the destination in one piece.
That same packaging must also attract and hold the attention of the potential buyer. This means that the right use of color, graphics, and other elements must prompt the buyer to pick that item up from the shelf and give it a closer look. During those first few seconds after the product is in hand, something on that packaging must motivate the customer to keep looking.
Understanding these two primary functions will go a long way in helping you to successfully market your products. When designed to best effect, the packaging attracts, informs, and ulti-mately motivates the customer to buy the product and give it a try. If your product lives up to the expectations set by that packaging, then you will have a loyal customer who comes back for more and also encourages friends and family to do likewise.